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My Favourite Design Constraint?
Reality.

My path to design wasn't a straight line—it was a deliberate tour through science, entrepreneurship, humanities, product management, and an MBA. That journey gave me a uniquely diverse toolkit and a powerful dual vision.

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I can romanticize a concept and explore the esoteric 'why' behind human behavior, but I'm equally comfortable being brutally pragmatic about how a design will move a metric.

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Ultimately, all that exploration led me back to my calling, by choice. I’m the person who can dream with the creatives, strategize with the VPs, and then design the button that actually gets clicked.​

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Yeah, that's the best one I got...

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